General info

Orange County, CA

Summary
Creative design professional with a varied background in both print and online media. Experienced in providing the full-cycle creative development, design and production of marketing and advertising communications.

I design for the client, deliver strategic creative and help develop content. I am message-driven, work in nearly every medium and care about my profession. An executive level collaborator.

Specialties
Ability to understand strategic business communication objectives, expert knowledge of print design / production processes, website creative development, leading collaborative design teams, art direction & design, project management, vendor research & selection.


714-376-9183 mobile

Experience

  • Art Director / Principal
    Orange County, CA
    Oct 2008 - Present
    Strifler Associates

    An independent Art Director, available for all types of creative work for marketing communications, advertising and interactive media. As needed, able to assemble a collaborative creative team capable of delivering any size project as a competitive alternative to a traditional agency.

    Clients and projects partially include:

    Autobytel Inc, Irvine, CA:
    • Monthly email promotions to auto dealers
    • Consumer website home page redesign
    • Trade show booth graphics
    • Various marketing communications & print collatoral
    • Print advertising for trade publications

    OCDM Direct Marketing, Santa Ana, CA:
    • Company identity redesign
    • Company website design and development
    • Dave & Buster's cross-media B2B and consumer event promotions

    Smart Business Media, Corona, CA:
    • Visual identity design
    • Sales kit design
    • Trade show booth mural
    • Email promotion

  • Sr. Designer
    Irvine, CA
    Aug 2004 - Sep 2008
    Autobytel Inc.

    Responsible for the full-cycle creative development, design and graphic production of marketing and advertising communications to automotive dealers. Served in a multi-functional role that included the duties of an Art Director, Designer, Project Manager and Printing Buyer.

    Provided creative design for a wide range of projects that included print ads, direct mail advertising, product sales kits, logo design, trade show exhibits, websites, brochures and other print collateral.

  • Art Director / Principal
    Orange County, CA
    Nov 1994 - Aug 2004
    Strifler Associates

    Provided creative marketing design, art direction and production services for our own clients as well as contract work for several Orange County area marketing and advertising agencies. Assignments usually employed a combination of our creative skills in design, digital image editing, website development and print production.

    Clients and projects partially included:

    Carlson Marketing Group, Long Beach, CA:
    • Kia Motors: Dealer kiosk DVD cover
    • Mazda: MazdaTown Dealer Guide; 172-pg full color CRM Proposal

    Post-Agency Advertising, Newport Beach, CA:
    • Diedrich Coffee: Whole bean coffee bag labels redesign, point-of-sale promotions, posters, brochures, menu boards
    • PoundsOff Weight Loss Bars: Packaging redesign
    • Kia Motors: 2000 model year car accessories point-of-sale promotional materials

    Pollution Control Specialist, Santa Ana, CA:
    • Designed and produced an 80-page sales oriented informational website

  • Designer / Sr. Production Artist
    Torrance, CA
    Feb 1990 - Aug 1994
    The Van Noy Design Group

    Produced typesetting, illustrations and composed finished mechanical art, for various design projects that often consisted of large scale retail packaging programs and print collateral.

    Coordinated project production which included client interaction, hiring and supervising freelance production artists, requesting bids and coordinating with various vendors for services such as filmwork and printing. Responsible for Macintosh computer systems which included computer policy & procedures formulation, internal training, troubleshooting, technical research and hardware / software purchases.

    Pioneered techniques for producing completely digital mechanical art for several major retail packaging programs. Wrote company’s internal Macintosh production procedures manual.